Ferrari, Italian Art of Living

‘Wow, what a place!’ That was my first thought as I walked into the reception area of Cantine Ferrari. The displays are lavish without being tacky, loud but with style. Only the Italians can achieve this fine balance.

With so many photographs of celebrities on display, one can’t help but wonder if the winery is related to the sports car Ferrari, and the answer is no. Apparently, Ferrari is the third most popular surname in Italy, after Rossi and Russo.

Based in Trentino in northeast Italy, Cantine Ferrari is the biggest private estate in the region, now run by the third generation, the Lunelli cousins. It all began with Giulio Ferrari, an enthusiastic winemaker who had studied in Adige (Italy), Montpellier (France) and Geisenheim (Germany) and finally Epernay in Champagne (France) before returning to Trentino, a similar terroir to Champagne, in 1902 to produce his first bottles of Ferrari sparkling wine using classic champagne grapes and the metodo classico. Production was limited but the wine had a loyal base of customers. In 1952 Ferrari sold the business to Bruno Lunelli, who together with his three sons increased the production and took the Ferrari brand to new heights and international fame.

The family motto is ‘Wine is the poetry of its land’. This sums up pretty much their quest for excellence with no compromise on quality. Ferrari owns 120 hectares of vineyard and also sources grapes from some 500 families, each with less than 1 ha, in the region. Over 90% of the grapes are Chardonnay with the rest Pinot Noir. Around 5 million bottles are produced each year. I asked Marcello, the cousin in charge of production, to compare Ferrari with Franciacorta sparkling wine from Lombardy, and he said there are no hills in Franciacorta whereas in Trentino vineyards are grown in a cooler environment at altitudes between 300 and 700 m.

There are five quality levels, ranging from the non-vintage entry level with at least 24 months maturation on lees to Giullo Ferrari, the star of the estate with at least 10 years of yeast autolysis. The Perlé line, vintage sparkling, is aged a for minimum of six years on lees, and the bottles are riddled by hand. Marcello said there are on average over 20 millions bottles maturing in the cellar!

Believing wine, especially bubbly, is for celebration, Ferrari is keen to reinforce its brand image as a symbol of the Italian art of living by associating itself with successes and emotions in the worlds of art, entertainment, sport, culture and even politics, and by involving celebrities and well-known personalities as ambassadors. The photographs displayed in the reception include many familiar faces from Andy Warhol and Woody Allen to Niki Lauda and Margaret Thatcher. The family also owns the renowned Villa Margon, a 16th century complex that used to be home to cardinals and prelates and is now used as Ferrari’s hospitality centre, housing an impressive art collection.

Don’t think this is all empty talk. At the 40th Vinitaly, Cantine Ferrari was named the producer of the ‘Legendary Sparkling Wine of the 40th Anniversary’, and its top wine, Giulio Ferrari, is the sparkling wine that has won Gambero Rosso’s ‘Three Glasses’ award most times. We tried seven of the wines after touring the cellar and were not disappointed!

The Ferrari collection is:

• Ferrari NV: Brut (100% Chardonnay), Rosé and Demi-sec with at least 24 months on lees.
• Maximum: Brut, Rosé and Demi-sec, non-vintage but with 36 months on lees. Heavier palate weight suitable for accompanying a meal.
• Perlé: Blanc de Blanc, Rosé and Nero (Blanc de Noir), vintage with about 5 years on lees. Elegant finish.
• Riserva Lunelli: A vintage wine from 100% Chardonnay matured in large oak barrels and with a minimum of 7 years on lees. Rich mouthfeel with multi-dimensional flavour. Ali Nicol, author of Wine Times HK, compared the 2006 to drinking ‘soothing warm sweet butter’.
• Giulio Ferrari: 100% Chardonnay with at least 10 years on lees. Complex bouquet with precise acidity. A touch of minerality on palate and a lasting length.

Ferrari used to be available at Domani, the Italian restaurant, but sadly the latter closed down at the end of May. If you are interested, try Liquid Assets.

Italian wine... hidden gems

I always love Italian wine so naturally will not want to miss any tasting opportunities. The most memorable recently was the Vino Veritas portfolio tasting at Colour Living.

The venue is a lifestyle store featuring stylish kitchen and bathroom pieces as home furnishings. I think it’s a pretty cool setting for wine tasting. People will remember it and hopefully remember the wine as well. A few guests certainly will—they were playing with an over-sized bathtub on display, and water suddenly came out...

VinoVeritas is an Italian wine importer founded by Michael Palij MW, who selects the wines personally and recently moved to Hong Kong. There were 17 wines for tasting and I was impressed by the selection—all good quality, very reasonably priced and not short of hidden gems.

I particularly like Vigneti Massa (Walter Massa) from Colli Tortonesi, a five-generation winery in Piedmont. Its ‘Costa del Vento’ white wine made from indigenous Timorasso is concentrated with lively acidity and a savoury palate that could probably age for a few years. According to Jancis Robinson’s Wine Grapes, Timorasso used to be the most praised white variety in Piedmont until it was taken over by the more productive Cortese (used in Gavi) when vineyards were replanted after phylloxera in the early 20th century. It is only in the last few decades that a handful of producers, notably Walter Massa, have started replanting and have doubled its vineyard area from 6ha in 2000. Timorasso, in Jancis’s words, is a "rare, high-quality Piedmontese earning renewed recognition".

Walter Massa also makes red wine. His ‘Bigolla’ Colli Tortonesi Barbera DOC 2003 is still young with generous black fruits and an opulent mouthfeel, very different from the typical Barbera on the market. Apparently, Walter met Michael some time ago at a restaurant and insisted Michael try some of his wine. Michael was impressed and the rest is history. We are lucky to have Walter's wines in Hong Kong.

Ten days later I moved east from Piedmont to Friuli where Roberto Cioaca from Heritage Wines treated us to an intimate lunch at the Piedmontese restaurant La Piola with the winemaker/owner from Masùt da Rive, another family winery with four generations of history, now run by the brothers Fabrizio and Marco Gallo. They inherit and preserve the values of their father, and only make wines that truly respect the environment and express the land. By the way, ‘Masùt’ is the family nickname and ‘da Rive’ means on the hill. They sensibly did not use the family name Gallo on the label to avoid stepping on the US Gallo family’s turf.

Back to the wines, the Ribolla Gialla, an indigenous grape from the region, is refreshing with a crisp acidity and creamy mouthfeel—a pleasant summer drink and a steal at less than $200. Friulano, another native grape which Fabrizio describes as a young cousin of Sauvignon Blanc, indeed has the shadow of Sauvignon Blanc but minus the pungent herbaceousness, which makes it more suitable for pairing with food such as crispy dishes or white meat and less tiring when drunk alone. By the way, it is also known as Sauvignon Vert or Sauvignonasse, a descendant of Sauvignon Blanc.

Masùt da Rive also has other wines, Sauvignon Blanc and Pinot Nero (aka Pinot Noir), both not particularly the cup of tea of Ali Nicol, publisher of Wine Times HK, who was also at the tasting. Nevertheless, at the end, Ali was happily drinking both. Guess that says something about the wine!

Walter Massa is available from VinoVeritas.
Masùt da Rive is available from Heritage Wines.