Wine labels speak for the wine

It is interesting to browse wines at exhibitions but how to pick the wine to try if you have nothing specific in mind? For me, I go for labels. Those that stand out always catch my attention. Here are some that I came across at Restaurant & Bar Show.

Casa Rojo The Wine Gurus is a series of selected single varietal wine from the classic wine regions in Spain. The grapes are typical of the regions and the wines are made to reflect the varietal character as well as the terroir. The labels are designed to convey the essence of the wine style in a humorous, friendly manner appeal to average consumer. La Marimorena, an Albarino from Riax Baixas, is fresh and crisp with citrus and a touch of minerality. The fish bone on the label carries the message from the sea, and that the wine is best matched with fresh seafood. The label of El Gordo del Circo is a big man in a barrel because this Verdejo from Rueda is a full-bodied wine fermented in barrel and with long lees ageing. The Invisible Man is a 100% Tempranillo from the classic Rioja region made in New World style with lively fruits expression. The man in tuxedo and holding a skateboard reflects the combination of tradition and modernity. 

The latest addition to the series is Alexander vs The Ham Factory from Ribera del Duero. The pig with prosthetic legs on the label implies the wine goes best with Iberico ham, hence the pig with missing legs. Traditionalists may dismiss the wine as superficial at first glance but the wines are all well-made and expressive of the grape varieties. According to Modern Wine Cellar, its importer, the wine is also available as a collection with information on the wine region and grapes on the packaging. Retailed at under $200/bottle, this playful label to me is a perfect invitation to the young generation to explore the diversity of Spanish wine.

Jean Buscher Sleeping Beauty from Germany is an aromatic style based on Muscat. The white is blended with Gewürztraminer offering honey, floral and lychee aromas, while the red is blended with Dornfelder, an off-dry wine with pleasant red cherries flavours supported by fine tannin. Importer Schmidt Vinothek cleverly used the analogy of a perfect marriage to compare the blending in each wine. The two wines together also give the impression of a happy couple. I’m sure Jean Buscher is a hot seller for wedding banquets. Yes, the wines maybe simple but they are pleasant enough and can certainly match with typical Chinese banquet dishes.

Distributed by Royal Oak, Le Bouquet is an aromatic white wine from Boschendal in Franschhoek in South Africa. It is a blend of Muscat, Sauvignon Blanc and Chardonnay. Its label is a flower that caught my friend’s attention, who was even more impressed after tasting the wine. It is charming with a touch of sweet finish that would go well with the equally aromatic Thai cuisines. I like The Rose Garden, a rosé bursted with red fruits with a hint of spices, perfect to drink on its own or with deep-fried snacks.

Not all outstanding labels have to be cartoons or explicit. Simple, clean labels are as effective. Weingut JbN from Rosalia in Austria is one of them. The winery makes serious, full-bodied and complex wines using dried Blaufränkisch, Zweigelt and Cabernet Sauvignon in Amarone style under the names Rosolo and Rosalito; and the minimalist label conveyed the sophistication. It is perfect as after-dinner wine, or pair with the heavy, often slightly sweet Shanghainese dishes. The wines are available in Hong Kong and they are looking for retail partners.

This reminded me of Finca Piedras Andinas, an Argentine Malbec with a modern graphic label that stands out in the crowd. Almost by coincident, I visited the Asia Wine & Spirits Awards tasting area where its award-winning wines were being poured. I was browsing at the hundreds of wine on the shelves behind the counter and the wine that jumped out was none other than this Finca Piedras Andinas, imported by wine'n'things. It is a full-bodied wine yet elegant with freshly fruits supported by lively acidity. The label certainly speaks for the wine.

We always hear consumers saying that they find wine intimidating and have no idea how to select them. Label is the first visual contact point but a lot of wineries ignore this powerful marketing tool. There are numerous researches showing that wine labels do affect the chances of the wine being picked from the shelves so I do hope wineries can spend more thoughts on the labels. Obviously an attractive label must be supported by quality otherwise it can only sell once but nevertheless, an effective label does help make the first sales.

Where to buy the wine:

Casa Rojo The Wine Gurus from Modern Wine Cellar,

Jean Büsdier’s Sleeping Beauty from Schmidt Vinothek,

Boschendal Le Bouquet and The Rose Garden from Royal Oak,

Weingut JbN Rosalo and Rosalito represented by Marjolaine Roblette-Geres from RTW Wines,

Finca Piedras Andinas from wine’n’things.

The passions of Leopard’s Leap

Leopard’s Leap Family Vineyards, located in Franschhoek and founded in 2000, is a mass-market brand probably dismissed by most wine connoisseurs. However, after talking to its owner Hein Koegelenberg, I believe it is a remarkable brand that connects average consumer to wine not via aspiration or status symbol, but genuine, affordable things that ordinarily people care and enjoy - food, conservation and literature.

Hein’s definition of ‘passion for food’ is broader than just eating. Most wineries in South Africa has award-winning restaurants offering exquisite menus. At Leopard’s Leap, the family-oriented restaurant offers relaxed rotisserie-style lunches something similar to a Sunday roast or a dim sum lunch where family and friends can spend hours catching up. What’s more, there are also regular cooking classes where participants learn to cook recipes that they can easily prepare at home. But what impressed me most is its courageous wine cocktail recipe, including some classics with a twist such as Chenin Blanc Martini, and out-of-the-box surprise like Merlot Milkshake served in a whisky glass. I’m sure traditional wine lovers would be horrified but hey, we have to move on with consumers! If this is what makes the younger generation to try wine, so let’s go with the flow. Sooner or later they will gradually drink Chenin Blanc without martini and Merlot without ice cream, and we’ll have more converted wine consumers.

The worldwide population of leopard has been decreasing due to threats to their habitats and hunting. Cape Mountain leopard refers to the smaller version of leopards inhabiting the mountains of the Cape Province in South Africa close to the Cape Winelands. It is guesstimated that there are less than 1,000 Cape leopards in the wild. Leopard’s Leap is a sponsor of Cape Leopard Trust, an NGO aims to conserve the endangered Cape Mountain Leopard, by ‘adopting’ leopards roaming the Cape mountain ranges, and providing an interactive wall showcases at the premises as an educational tool for visitors to learn about wildlife conservation. A lot of wineries in South Africa are keen supporters of sustainability and Leopard’s Leap takes it one step further by being actively involved.

Leopard’s Leap is also dedicated to nurture local authors and promote South African literature by creating platforms and sponsoring book launches and literary events. It is also a founding sponsor of the annual international Open Book Literary Festival held in Cape Town. In a country where education for the under-privileged is still an issue, this initiative touches a lot hearts.

I definitely think Leopard’s Leap got the right marketing mix to engage to mid-market average consumer. However, this alone won’t make it a truly successful brand unless it has the quality to back it up. Leopard’s wine certainly doesn’t disappoint. It has a few tiers that appeal to different market segment, from the entry-level social enjoyment Lookout and the well-structured varietal wines Classic, to the specially crafted Family Collection and the exclusive Culinaria Collection - all well-positioned to encourage new consumers to trade up.

Try these wines:

• Classic Chenin Blanc 2015: Refreshing with an elegant, subtle nose. Goes well with scallop.
• Classic Chardonnay Pinot Noir Rosé 2015: A new wine (first vintage); a well-balanced Rosé with red fruits and appealing mouthfeel.
• Classic Shiraz 2011: Elegant black fruits with a hint of pepper, fine tannin.
• Family Collection Shiraz Mourvedre Viognier 2009: A serious wine layered with fruits and spices with a smooth mouthfeel and lingering finish.

The big brother of Leopard’s Leap is La Motte, a Rupert family winery also run by Hein. According to Hein, La Motte is exclusive and aspiring while Leopard’s Leap is inclusive and friendly. Nevertheless, wines from both brothers are over delivered on quality.

Both La Motte and Leopard’s Leap are available from Royal Oak.

Interview with Boschendal’s lady winemaker

Lizelle Gerber, the white winemaker of Boschendal, joined the wine industry quite accidentally. She was in the military while visiting a friend at Elsenburg College, an agricultural college in Stellenbosch with a fully operational winery. Knowing that she likes outdoor and practical training, she signed up for the winemaking course even though she grew up in a family where drinking wine was not the norm. She considered it a challenge and she likes challenges.

Lizelle never looked back. Her winemaking career started at Zevenwacht Estate (South Africa), a harvest in Alsace (France) and followed by a few years at Avontuur (South Africa) where her wines won numerous awards. She eventually joined Boschendal, one of the original wine farms in Franschhoek, South Africa and the most premium DGB’s brand, in 2006. She is responsible for its Méthode Cap Classique (MCC, sparkling wine made in traditional method), all white wines and the entire Elgin series. The Elgin Pinot Noir is the only red wine she made in Boschendal.

MCC is something that is dear to Lizelle, probably because two of her sparkling wines she made during the first vintage at Boschendal were highly recognised. The Grand Cuvée Brut 2007, a blend of Pinot Noir and Chardonnay that has spent 36 months on lees, won a double gold at Veritas Awards 2011, while Jean Le Long 2007, a blanc de blanc with 60 months on lees, was awarded a silver medal in Veritas Awards 2013. Lizelle is particularly proud of the latter. The Chardonnay grapes were selected from old vines from the cooler sites and only 500 litres of juice was extracted from one ton of grapes. Supported by crisp acidity, the wine has an array of aromas from citrus and dry lemon peel to biscotti that intermingles with the fine bubbles.

Lizelle also showed us her latest wine, Rachel’s Chenin Blanc 2015, that was just off the bottling line a few weeks ago. Chenin Blanc, although originated from Loire, has the most planting in South Africa. It is diverse and the style can range from fruity and easy drinking to oaked aged with ageing potential. Rachel belongs to the fruitier style but with a twist. 10% of the wine was fermented in old oak barrels to add a bit of texture and give a round mouthfeel. It paired beautifully with the scallop tartar but also stood up to the panfried foie gras that we had for dinner, demonstrating the versatility of the variety.




The Elgin series is Lizelle’s baby. She developed it back in 2008 with the aim of
producing a portfolio of super premium appellation specific wines from single vineyard sites that expresses the Elgin’s cool viticultural climate. It took her five years to bottle the first wine in 2013. Of the three wines from the series, Lizelle found the Sauvignon Blanc the most challenging and satisfying - to rein in the pungent aroma and prolong the ageability. She certainly overcome the challenge as the first vintage (2012) was awarded the gold medal at The Michelangelo International Wine Awards 2013.

How about female winemakers in a male dominated world? Lizelle said when she was at Elsenburg, there were only two female students in a group of 12. Women have had to work three to four times harder to prove themselves. She witnessed the acceptance of female winemakers over the past 15 years and now they are just viewed as fellow colleagues, without any gender issue. At Elsenburg today, the male and female students split is about half.

Given her passion for MCC, Lizelle urged wine lovers to give it a try. Most of them are better than the entry level champagne but at less than half the price. The more serious ones, like the Jean Le Long, can certainly rival the prestige bubbly. She also insisted that we should not just call the wine South African sparkling, the official name is Cap Classique!

She also remarked on Pinotage, a cross between Pinot Noir and Cinsault created in South African that has a love-hate relationship with both winemakers and consumers. It is true that the earlier Pinotage was a hit and miss but with better understanding of the grape variety and improvement in winemaking technique, Pinotage proved to be a versatile variety which can be made into various style of wine from easy drinking to one with longevity.

Established in 1685, this year is the 330th anniversary of Boschendal Estate, the second oldest estate in South African and only two months younger than its bigger brother Groot Constantia. Celebrate its birthday with a glass of Lizelle’s Cap Classique, or even better, pay a visit to its historical manor house in Franschhoek!

Boschendal is available from Royal Oak.