Saturday, 28 January 2012
White wine - Golden wine?
So how about calling white wine 'golden wine' (金酒)? Jasper Morris MW reckons it is a good idea, especially since white wine is not white anyway. Its colour ranges from pale lemon to deep gold. So he thinks the term may not even be appropriate in English. But I’m not sure if it isn't a touch too tacky, just like the lucky Chinese ‘eight’ character on Lafite 2008. China itself may have 1.3 billion Chinese, but there are still a lot of Chinese outside China who see nothing wrong with the term ‘white wine’. Equally, I’m sure there are many mainland Chinese who don’t want to be treated superficially.
What’s your opinion? A sensible marketing move to avoid confusion, or blatant commercialism? Please vote for your preference. Love to hear your comments or perhaps more alternatives.