It was the annual Bourgogne Week in Hong Kong and this year the spokesperson was Anne Moreau, owner of Domaine Louis Moreau in Chablis. Anne shared a few insights at the tasting.
We all know that Burgundy is a very tiny region with a big name, but I was nevertheless surprised when Anne put it in figures: Burgundy produces only 0.5% of the word’s production but commands 3% of the trade. Even with that tiny volume, Burgundy is available in 177 countries out of 196 in the world, Albeit a lot is by allocation and in small volume, still it is impressive.
While China is a big potential market, it is a challenge for the Burgundians. Most consumers are still buying wine by labels and they generally prefer oaky red wine. For now, Anne said they are happy to let Bordeaux, with the quantity, marketing power and resources, to open up China and other new markets because consumers, once they start drinking, always move from Bordeaux to Burgundy, which is the destination. This echoed another Burgundy producer, Marco Caschera from Vincent Girardin, who we had lunch a couple of weeks ago. Judging by the fact that Hong Kong, a traditional Bordeaux stronghold and is now Burgundy’s fifth biggest market in terms of value, the statement certainly rings true.
I think it is a positive sign that BIVB (Bourgogne Wine Board) is pushing these smaller names. The wines may not be as complex and long lasting as their big brothers but they are accessible, affordable and enjoyable. We cannot just merely focus on the top wines and shun the rest as this will only reinforce the ‘snobbish’ image of wine, misleading average consumers that wine must be expensive.
Here are some of the ‘undiscovered treasures’ that I will be happily sharing:
Domaine Barraud Pouilly-Fuissé Alliance Vergisson 2015, from Syba (China) Ltd
Domaine Denoît Ente Bourgogne Aligoté 2014, from Burgundy Wine Co Ltd
Domaine Fabien Coche Bourgogne 2015, from The Juicy Grape
Domaine Patrick Hudelot Bourgogne Hautes Côtes de Nuits, Les Plançons 2011, from Natural Food & Beverages
Domaine Piguet Chouet Monthélie Cuvée Clara 2014, from Vins & Vignerons
Domaine Vrignaud Chablis 1er Cru, Fourchaume 2015, from Montrose Fine Wines
Louis Moreau Chablis 2015, from Continental Wines
Olivier Leflaive Montagny 1er Cru, Les Bonneveaux 2015, from Corney & Barrow
Bruno Clair Masannay Les Vaudenelles 2013, from Altaya Wines
Domaine Fabien Coche Mersault 2014, from The Juicy Grape