The power of label

At the recent Northeast portfolio tasting, I came across Finca Piedras Andinas. It caught my eye not because it was the only Argentinian wine represented but because of its label.

I asked Hernan Castro Matias, the producer's manager based in Hong Kong, if the graphic on the label had any meaning, perhaps associated with the name—Finca Piedras Andinas means house of Andean stones. Hernan said no, it is just a modern simple graphic that people can interpret freely and subjectively. For him, it is the stem of a wine glass. For me, it’s a chair. And someone else saw it as an abstract of a grape.

That is the power of a good label. It stands out from the crowd, gets people talking about it, and very likely gets the bottle picked up and purchased. Some wine professionals dismiss consumers who shop by label, insisting that one should buy wine based on knowledge of the region, grape varieties, styles and producers. But the reality is that there are so many wines in the market and most consumers only have limited wine knowledge. Unless there are salespersons hand-selling the wine, how can the ordinary consumer navigate the kaleidoscopic wine world?

I’m all for choosing by label. At least it encourages consumers to explore wines they haven’t tried rather than just sticking with the same few brands they always buy. I admit that I shop by label without feeling ashamed. I was in Barolo last year and went to a wine shop and picked three cases of Barolo by label alone—labels that I liked the look of but hadn’t seen in Hong Kong. I didn’t know all the producers and I certainly didn’t want to buy anything that was available in Hong Kong.

Of course it is true that the label alone may sell once but it needs quality to ensure repeat purchases. The label can't supersede quality as the most important attribute of a wine purchase but it does help the wine to speak up. What's more, a good label is not just something arbitrary, dreamt up by a designer who doesn’t know the wine. It is the bridge between consumer and wine and it should convey the history, the story and the philosophy of the wine.

So back to Finca Piedras Andinas. Yes, the graphic looks like a chair to me but the whole label is very modern and clean. The stroke is powerful yet elegant. It doesn’t look as though the wine is from a winery with hundreds years of history but rather it is one made by energetic young winemakers with only one mission in mind—to make a good wine.

So, what’s the verdict? Finca Piedras Andinas Malbec 2013 is well balanced, with layers of fruit supported by lively acidity. It is full-bodied yet not heavy. I think the label conveys the story very well. The winery is a family-run business located in the Uco Valley in Mendoza at some 1,000m above sea level. It used to sell grapes to other big name estates and only recently started producing wine under its own label. The wine's quality certainly lives up to the standout label and I’m glad that I spotted it.

So don’t hesitate, shopping for wine by label should not be embarrassing. Loosen up, happy shopping and exploring!

Finca Piedras Andinas is available from Northeast.

Indigenous grapes from Italy

Ian D'Agata's Native Wine Grapes of Italy

Italy probably has more native grape varieties than any other country. Ian D’Agata documented over 500 in his book ‘Native Wine Grapes of Italy’ and Jancis Robinson listed 377 in her latest book ‘Wine Grapes’. In reality, there are probably more. This is a treasure trove for winemakers.

However, beginning around the 1970s, wineries from Tuscany started releasing wines blended with or made 100% from international varieties such as Cabernet Sauvignon, Merlot, Chardonnay and Sauvignon Blanc. These fleshier wines, contrasting with the leaner and more subtle local wines made from Sangiovese and Canaiolo, proved to be a hit in the export markets, notably the US, thus leading to many more Tuscan wineries, big and small, planting at least some international varieties over the past 30 years.

My recent visit to Chianti, it seems, revealed a reversal of the trend.

Poggiotondo, with abundant seashells in the soil (foreground) 

Alberto Antonini, owner of Poggiotondo in Cerreto Guidi between Florence and Pisa, and a consultant to wineries in both North and South America, Italy and South Africa, told me that they planted international grapes in the 70s because it was fashionable, and that wineries then needed to have international grapes in order to be treated seriously. However, he realised that these varieties do not really match the terroir, and he is now gradually reducing the plantings. He still makes Marmoreccia Syrah, a 100% Syrah but he is putting his focus back onto the indigenous varieties (albeit not just Tuscan ones). His Poggiotondo Bianco is a blend of Vermentino, Malvasia (both from Tuscany) and Ansonica (aka Inzolia from Sicily), while his reds now feature more Sangiovese and less Merlot and Syrah in the blends.

44th Expo del Chianti Classico

Alberto’s remarks were echoed, somewhat surprisingly, by at least some 20 producers out of 55 at the 44th Expo del Chianti Classico, an annual wine festival held in Greve in Chianti that I visited two days later. Most of these producers are from the new generation of winemakers who practise organic or sustainable farming. They believe that by taking better care of the vines, controlling the yield and sometimes even using different clones they can make better Sangiovese and Canaiolo, expressive of Chianti’s terroir, without the aid of international grapes.

Credit: winepair.com

Elsewhere in Italy we can also see more emphasis on local grapes. Leading winemakers in Etna are making outstanding Nerello Mascalese and Carricante, while Walter Massa leads the way in reviving Timorasso in Piedmont. Indeed Ian D’Agata, Scientific Director of the Vinitaly International Academy, was conducting seminars on Piedmont’s indigenous grapes at the 2014 Hong Kong International Wine & Spirits Fair, introducing Grignolino, a pale red, low alcohol wine with zesty acidity and herbal, floral notes, and Brachetto d’Acqui, a sweet, slightly sparkling red, to the largely Asian audience.

Cabernet Sauvignon and Chardonnay may be noble, but I think the world has more than enough of them. Italy has the fortune of having probably the most varieties of indigenous grapes that would probably not thrive outside their native country. Wine lovers are lucky that Italian winemakers are rediscovering them rather than abandoning them. The wine world would be a lot duller without them.

Annual portfolio tastings

The last quarter of the year is always busy on the Hong Kong wine scene. In addition to the mega events like Wine & Dine and the Hong Kong International Wine & Spirits Fair, both in November, there are James Suckling’s Great Wines of the World and Great Wines of Italy, Wine HK and more. For a fee, wine lovers can taste hundreds of wines, among them many award-winners, some available in Hong Kong, some not, and some poured by the winemakers or owners themselves.

But amid all these high profile events it's easy to lose sight of local importers’ annual portfolio tastings. In October and November alone there were at least six such tastings: Wellspring, Kerry Wines, Armit Wines, Northeast, Altaya and BB&R's Italian portfolio. Usually the afternoon session is reserved for the media and trade while the evening is open to the public. And yes, for a small fee, wine lovers can taste a wide range of wines, some award-winning and some poured by the winemakers or owners themselves, and all the wines tasted are available, or soon to be available, in Hong Kong.

Mega wine events and high profile wine tastings are fun to go to, but portfolio tastings are often more practical for regular drinkers as they let you identify the strengths of each importer and the wines they carry, so you know where to get what wines for which occasion. And don’t think that most importers carry pretty much the same things; you’ll be surprised by the diversity of some and the specialities of others. Plus of course there are both big and boutique importers who stock very different styles and ranges. Some portfolio tastings also have winery representatives present who are happy to answer any questions related to their wines. Even when there are no wineries representatives, the whole team of importer staff is always on hand to assist. Because portfolio tastings are comparatively less crowded, you will also get more attention from the people behind the counter, a plus if you have a lot of questions.


Actually, not all annual portfolio tastings happen in Q4. There are some in other months, such as VinoVeritas in March, Continental Wines in May and Wine High Club in August. I’m sure there are a lot more that I haven’t mentioned here but keep an eye on the Wine Times HK Event page, or various Facebook pages: Hong Kong Wine Lovers, Hong Kong Wine & Food and HK Wine Fans. Of course the most direct way is to get onto the mailing lists of importers.

Happy New Year and Happy tasting!

Here are my impressions of the various annual portfolio tastings I have attended this year (Apologies if I missed anyone out):

• Altaya: Probably the biggest such event with some 70 wineries present. Heavily French biased but not short of famous names. Consumers were queuing outside one hour before it started!

• Armit Wines: A decent collection skewed towards the Old World. There were both big and small names and some from off the beaten track too. 

• BB&R Italian wine tasting: If you are a fan of small Italian wine producers, you'll love this. All wines were carefully selected by David Berry Green, BBR's Italian wine buyer.  

• Kerry Wines: Another big event featuring about 50 wineries mostly from the Old World (France, Italy and Spain). 

• Northeast: The most lively and cosy event with wines mainly from the New World and a range of craft beer and cider. 

• Red Mill: Mainly Lebanese wine, shown alongside Northeast’s. If you want something different, this is it. Definitely worth trying.

• VinoVeritas: Italian wine specialist. This tasting was memorable because it was held at Colour Living, a lifestyle store featuring stylish kitchen and bathroom furnishings. 

• Wellspring: A French dominated portfolio, but don’t be put off as its Bordeaux and Burgundy ranges are really good value. Look our for their Italian and German producers.

• Wine High Club: A fine wine merchant with a focus on France. Their sparklings and champagnes are definitely worth a try.  

Wine HK, the second running

What a great way for wine lovers to end the year: a wine fair in balmy weather under the new Ferris wheel on the Central Harbourfront.

Compared to Wine & Dine, where visitors were mainly interested in food—long queues at the food counters but not at the wine booths—Wine HK was certainly more wine focused. Yet it managed to avoid the stiffness and time constraints of some wine tasting events. Consumers wandered around the semi-outdoor venue and tasted wine at their own pace, pausing for a bite at one of the eight food booths serving round-the-globe delicacies from yakitori chicken to steak sandwiches, before tasting more wine, all the while listening to festive music—although I have to admit the music bit could have been improved.

Courtesy Wine HK

Over 800 wines were presented by 33 companies. Some importers such as Links Concept, Jebsen, Montrose and Victoria Wines featured a range of wines covering several countries while others, including Chilled Wines, Red Mill, Schmidt Vinothek and wine ‘n’ things, focused only on one country or a couple of brands. Most visitors were clearly wine lovers and keen to know more about the wine they were tasting. There was also a VIP lounge furnished by Timothy Oulton where visitors could relax and enjoy some more exclusive wines.

Wine Times HK and Mumm, the official media and champagne partners respectively, ran a sabrage challenge where visitors learnt the trick of how to open a bottle of champagne with a blade. It attracted a crowd of eager triers, mostly ladies (somewhat surprisingly) including myself, surrounded by male-dominated onlookers. The best part of this challenge was drinking the champagne afterwards—12 bottles on Saturday! In addition, there was a Tasting Championship and Information wine sessions where visitors could do blind tastings and learn more about wine in general. Visitors could also vote for their favourite wines.

What I liked about Wine HK was the atmosphere. It was about lifestyle, fun, interaction and good quality wine without breaking the bank. That is certainly in line with my own ideas about promoting wine culture—letting consumers enjoy and learn about wine without pressure. Even Henry Tang paid a visit on Sunday. Judging by his conversation with Jeremy Oliver, Australian wine writer, Mr Tang seemed to approve of the event.

What’s more, all wines carried about a 20% discount off retail price and most were within the HK$100 to $300 bracket. Even wines in the VIP Lounge were affordable with most between HK$300 and $500 per bottle. I particular liked the concept of consolidated shopping and delivery. Instead of having to buy a minimum amount from one importer (usually about $1,200) in order to enjoy free delivery, visitors could pick as little as one wine from any given importer then pay a $90 delivery charge for a combined delivery of all their purchases. This encouraged purchases without jeopardising the sales of any importer. I bought over 30 wines from 12 importers! The organiser has yet to release the statistics but I could see there was quite a number of keen buyers.

Courtesy Wine HK

Understandably, there were a couple of things that I felt could be improved. The VIP lounge was by invitation only, but no one, including exhibitors, seemed to know how the system worked and who might got invited. I walked straight in unchallenged on the first evening, was refused entry the second day and was invited back in on the third! Actually, I’m not sure if a VIP Lounge is really necessary as the wines featured were mostly not much more expensive than those in the main area. As an alternative, perhaps visitors could pay an extra fee at the door to gain entry so at least serious wine lovers and buyers without invitations would not miss out. The other minor point was the two storey layout. Some visitors, although a minority, thought the whole second storey was for VIPs only and were not aware there were a lot more general tasting booths up there. I myself directed quite a few consumers to go upstairs.

Anyway, despite the flaws, Wine HK is definitely a worthwhile consumer event that I hope will become a signature over time. I’m looking forward to its third running.

Note: According to the organiser's Facebook post on 23rd December, there were 3,500 customers who together bought 24,000 bottles from 89 booths, an increase of 300% from the previous year. There were delivery hiccups (I experienced it myself) but nevertheless an encouraging result.